Swift and Cuckoo - Digital Design Services

Search engine optimisation, or SEO, is the process of increasing awareness and traffic to my business website, by making it appear among the top search results on search engines like Google, Bing! and Yahoo. While social media, email, banner ads and other marketing tools generate website visits, SEO visibility is particularly important because search engines are the primary way users navigate the Internet. It automatically increases my audience in a relevant, targeted way – they self-identify as someone who wants, or at least is interested in, my product or service. Search engine algorithms not only rate the relevance of your keywords on my website pages, and in the meta data, but they also evaluate information such as the duration visitors stay on your site, so getting users to stay on the site and interact with content can boost SEO ranking. Things that affect SEO include the following: • Keywords on pages • Keywords in meta data • Relevant content • Header tags...

Instagram is a great visual platform which is used by 700 Million+ people worldwide per month. I have learned that it can be used as an effective business tool to connect with customers as around 80% of users following business accounts on instagram. It will allow me to drive awareness to my brand services, as well as helping me to broaden my reach and frequency, which in turn will increase traffic to my website, and sales. I can add profile information about my business as well as links and call to actions such as ‘get in touch’ buttons. Instagram is owned by Facebook and has the same advertising tools, so I can set up ads and campaigns in the same way as Facebook. I can also access insights similarly to Facebook and analyse numbers of impressions, reach, website link clicks, follower activity, video views, and post saves. I have learned about different types of posts which include photo adverts, which i can add filters to, to create interesting effects. Another type of p...