Leicester College Intro Sting

After working on on the Leicester College interview filming project, I was looking forward to creating something less structured and more visually appealing. I researched some fantastic stings by other companies such as E4 and MTV Music Channels which gave me some ideas on using different techniques such as multi-framing and used mixed mediums such as video and illustration, as well as special after effects like glitches and colour overlays.

Unfortunately it took me much longer to learn the basic steps in using After Effects, compared to Premiere Pro, and this meant that i didn’t have enough time to create a sting from scratch, and instead I opted to use a pre-built template that i could add in my footage and make changes to colours and add in text.

Because Leicester College campuses are based around the centre of Leicester City I wanted to create an urban style film that incorporated footage of the college as well as footage of Leicester city centre. I added in bright playful colour elements to break up the footage into short clips. I also decided to add in words that represented the college, within the different video scenes.

This project was probably one of my favourites, because it allowed me to experiment creatively, and turn a template into something unique and visually striking that would eventually be used to represent the college in future marketing campaigns.