Gif Animation Experiment Project

I have been having great fun learning how to create animations over the last few weeks and wanted to share some simple GIFs I’ve created.

GIF, which is an acronym for Graphics Interchange Format, was introduced back in the late 1980’s by Steve Wilhite as a new way to present a moving image.

GIFs are a fantastic type of content design that can be used in a multitude of ways to help drive engagement and brand awareness. They are fun to watch and much more attractive than a static image. And according to Twitter, people shared more than 100 million GIFs in 2015 through tweets and direct messages.

GIFs are suitable to both large and small businesses because they are relatively cheap and easy to create. They are also light in file size which means they work just as well on smaller mobile platforms as the desktop.

They can be used to tell a story, evoke emotions, and because of this are much more likely to stay in the mind of consumers.

Check out my GIF examples below:

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