Content Marketing

Blog 23 - Content Marketing

According to the Content Marketing Institute, content marketing is defined as:

“… a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Content marketing can be used to show that I care about my customers which is important in building brand trust and loyalty in today’s congested world of marketing.

I have learned that more and more people are using social media and search engines to find interesting content. I can create my own content campaigns to help me to connect with my target audience, and also drive traffic to my website.

The process is made up of three phases; creating, publishing, and distributing the content to my audience, with the goal of building relationships with current customers and also attracting new ones.

Examples of effective content marketing include:

• Informative Infographics
• Interesting Videos
• Images
• Blogs and Vlogs
• Written Articles

Content marketing needs to be optimised for SEO with keywords and tags, and should be shared on my website, as well as social media channels, to help maximise distribution.