LinkedIn for Small Businesses

LinkedIn is a great business tool for connecting with individuals in a more business focused setting, and is particularly good at connecting B2B (business to business) companies. According to the 2015 Social Media Marketing Industry report, LinkedIn has surpassed Facebook as the #1 most important social platform for B2B marketers. Over 62% of business owners use the platform.

After research on LinkedIn, I believe it offers a much more professional business approach compared to other social media platforms, and will be the perfect platform for me to establish thought leadership in my business enterprise, and increase trust and reputation in the process. Unlike Facebook, LinkedIn has no filtered feed, so when I post an update on my LinkedIn company page, it appears in my followers’ feeds, regardless of how often they have interacted with my posts in the past.

Having a properly optimised LinkedIn profile and company page will also help to increase my chances of ranking in Google search, by using relevant keywords in my personal bio and page description, and linking them to my website.

LinkedIn advertising extends my post reach even further by allowing me to target industry influencers and potential clients, and the analytics tab on my company page help me to understand how my follower community is growing over time and what kinds of people I’m reaching.

As well as connecting with other companies the platform is also a great tool for me to connect with other freelancers and recruit new talent for larger projects.