Snapchat for Small Businesses

Snapchat is one of the fastest-growing social networks, and has around 100 million daily active users. The majority of uses fall into a younger audience so this is a great tool for me to engage with new SMEs that have younger staff members and founders.

I can use Snapchat to create daily stories that engage and excite users. Stories only last for 24 hours and are made from a string of snaps used to create a video narrative. I can add filters, geo-filters, emojis, text, and music, to create a more powerful and unique experience for my audiences. I can also offer promo codes and discount vouchers to my fan followers.

Real-time social media campaigns gives my audience access to live events in a more authentic way, inviting them to feel like they are participating in something special. These types of marketing will help me to boost my brand’s personality through two-way conversations, and also increase customer loyalty and capture user generated content.