Twitter for Small Businesses

Twitter is an online social media platform that encourages connections through users shared likes and opinions, in a concise post of 160 characters. I can also add images, and videos as well as links to other articles and blogs, or my website.

Twitter can help me to connect with other users in my industry as well as potential customers who are active on Twitter, by posting relevant content and encouraging conversations, retweets and shares. These conversations will help me to develop strong brand awareness.

I can increase engagement levels by using Twitter Ads which allow targeted advertising and extends tweet reach. I plan to incorporate hashtags to make my posts more searchable by tagging posts with relevant phrases, and also use mentions using the @ symbol which will allow me to target a response to particular users as well as sharing with my followers.

Many users use Twitter to publicly voice concerns about issues they are having with businesses, so it is important that I offer great customer service and feedback to customers in a timely manner through the online platform. 85% of SMB Twitter users said that it's important that businesses provide customer support on Twitter, as it increases good business reputation and builds stronger customer relationships.